About Frank
Commercial photographer based in the San Francisco Bay Area
Background
Frank began his photography journey documenting a trip to Havasu Canyon in Arizona. He transitioned from a Masters program in Experimental Psychology at San Francisco State to complete commercial photography training through UC Berkeley Extension, building his own darkroom and acquiring professional equipment.
His professional background includes staff photographer roles at UC Berkeley's Professional Development Program and Extension Continuing Education of the Bar, before establishing his own commercial studio.
Philosophy
"My primary goal is to help our clients achieve their communication objectives."
Frank emphasizes collaborative work, understanding that clients possess expertise about their own products and services. He prioritizes delivering promised results within negotiated budgets and timelines.